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Personal Random

An Update, Part II

My, how things change in just a month. According to my last update, we were supposed to be preparing for a move to Los Angeles right about now. Instead? We’re holed up with the rest of the Bunches team at a home in Napa Valley. This post was supposed to be a deep dive into Bunches (it’s still coming, I promise!), but instead it’s been sidetracked into an update on where we are due to COVID–19.

On Bunches

Bunches is my latest startup, and the first one that I’ve started from scratch myself. After years at larger companies, and after leading Exeq through an acquisition that culminated last year, I finally feel ready to lead my own from start to finish. Hopefully, this is the big one. What we’re building sounds quite simple, but also has the flexibility and opportunity to grow into something huge, which is exciting.

Simply put, we’re building the easiest way to create a paid group chat. With the rise of the Passion Economy, more and more people are looking for ways to directly monetize their audiences and creations, so we’re creating a way for them to do that.

We raised a pre-seed round last November, closed it in December, moved to the SF Bay Area in the beginning of January, and have been working with our investors since then. I’ll go into a bit more details in the next post.

Basing the company in Los Angeles makes a ton of sense for us, considering our target audience and preference for sun and a food scene. But then this little thing called a coronavirus happened.

On COVID–19

Thankfully, we saw the writing on the wall fairly early, and were in a position to make decisions freely. We decided to isolate as a team, and booked a house in Calistoga, CA. I’m not going to lie…it’s a dope house. Jacuzzi, pool, a grill, a yard, and plenty of space for everyone. After all, there are 8 of us living in one home. But we are still living together.

Right now, we’re making decisions to preserve four things:
1. Our health & neighbors’ health.
2. Our cash.
3. Our productivity.
4. Our vision.

As of this writing, we’re all healthy and asymptomatic (knock on wood!), we have enough runway for 18 months or so, we’re still cranking on the product, and we’re still excited about what we’re building. So far so good…we’re four-for-four.

What’s Next?

Frankly, I don’t know. As I wrote in the last post, we do plan on moving to Los Angeles, but with the pandemic throwing a wrench in those plans, who knows what the coming weeks hold. I do know that I’m with my family, building something of value in one of the most beautiful areas of the country. I couldn’t be more fortunate.

Stay tuned for the next update!

Categories
Personal Random

An Update, Part I

It’s been a while since I’ve posted. For those of you who enjoy following along, I’m sorry for the delay. In any case, here’s a brief update on what’s happened in the past year or so…and what’s happening now.

On Exeq

At the end of 2018, the writing was on the wall for Exeq. While we had solid product traction and usage, a couple of things were happening in the market that changed the investment landscape. Goldman Sachs was entering consumer fintech in a real way: they had just acquired Clarity Money (folding them into Marcus) and they were the banking partner behind Apple’s soon-to-be-launched Apple Card.

With Goldman and Apple both entering the fray, we knew that CAC was only going to rise, product differentiation would only get slimmer, and that to compete you needed bottomless pockets.

Serendipitously, we had recently brought on a pilot partner on the B2B side of our business. There was immediate alignment around what we were doing, and acquisition talks began in earnest November of 2018. We canceled our plans for raising another round of funding and pursued the acquisition with the full support of our board.

As anyone knows, acquisitions are rarely closed quickly (if at all!), but long story short, this one did close in Q1 of 2019.

On Flagship

Flagship was, and remains, a very exciting company in the hospitality and retail world. As an umbrella brand over solid brands in the Northeast, they’re building really engaging businesses around food, fitness, and wellness.

I joined Flagship initially as CTO, but we later realized a more appropriate title would be Chief Strategy Officer, primarily tasked with helping to guide decision-making, digitizing the business, and implementing an overarching strategy around the CEO’s vision.

While we both knew from the outset that the relationship was likely short-lived (having operated in and having come from two different worlds), I’m thankful for my time there. I’m grateful for the learnings and friendships made there, and can only hope that the impact that I and the Exeq team had there is even longer-lived than our tenure.

What’s Next?

Currently, the family and I are in back in the San Francisco Bay Area through the end of March before heading to a new city: the City of Angels, Los Angeles.

I’ve started a new company that I couldn’t be more excited about, one that has a genuine shot at being legacy-defining.

I’ll give the full story in the next post.